The Yankees are already reaping the rewards of their investment in Giancarlo Stanton.
The team has sold 550,000 more tickets compared to last year at this time, according to USA Today.
The Bombers took on $265 million of the remaining $295 million due to Stanton over the next decade when they acquired the reigning NL MVP, who hit an MLB-high 59 homers, from Derek Jeter’s now-depleted Marlins.
It all goes back to the point that this wasn’t just an on-field decision to add power and depth to the lineup: there were going to be business benefits as well.
The Yankees also probably gained from their success last year, but having Stanton and AL Rookie of the Year Aaron Judge in the same lineup is certainly a box-office draw, both at home and on the road.
And fans will probably be showing up in droves to see them taking batting practice before games, assuming the gates will be open at Yankee Stadium at those times.
The Yankees’ acquisition of Giancarlo Stanton has likely contributed to the team’s increased ticket sales.
(Willie J. Allen Jr./AP)
The Bombers have made it known they want to get under the $197-million luxury tax threshold to reset their tax rate before the 2019 offseason, when they likes of Manny Machado, Bryce Harper and Clayton Kershaw (if he opts out) will be available in free agency.
Perhaps creating a “Stanton Island” fan section in left to go along with “Judge’s Chambers” in right is next.
And then we’ll see if Stanton can deliver under the bright lights in the Bronx.
We’ll also see if the Marlins draw 550,000 total all season after gutting their roster.