Home » TXT’s Newest Trailer Accused Of Plagiarizing Burberry Ad — Burberry’s Director Responds

TXT’s Newest Trailer Accused Of Plagiarizing Burberry Ad — Burberry’s Director Responds

TXT just released a very exciting concept trailer for their upcoming comeback, but it has been met with some surprising reactions.

TXT | HYBE Labels

TXT released their The Chaos Chapter: FREEZE Concept Trailer earlier today, exciting all of their eagerly awaiting fans. Right after the release, however, some netizens noticed a resemblance to an advertisement that was formerly done by fashion brand, Burberry from back in 2020. The reason that these allegations began is due to the fact that the two videos included the concept of ice falling from the sky, while they choreographed around the inclement weather. Here is a photo from TXT’s recent concept trailer…

Still from TXT’s trailer | @HYBE Labels/YouTube

…and here is Burberry’s advertisement for the brand.

Still from Burberry’s advertisement | @Burberry/YouTube

Here is another look at TXT’s supposed plagiarism. Notice the ice chunks in the background behind the TXT members.

Still from TXT’s trailer | @HYBE Labels/YouTube

Again, we have Burberry’s advertisement and their 2020 campaign for their brand. The fashion powerhouse also utilized the big ice chunks falling from the sky. As the models dance on the streets, the ice can be seen breaking all around them.

Still from Burberry’s advertisement | @Burberry/YouTube

In the midst of the allegations, a netizen reached out to Charles Brisgand, who is the director behind the Burberry advertisement. In a Instagram direct message, the netizen asked the director if he had seen TXT’s concept trailer and how he felt about it being similar to his work. As a response, Charles Brisgand stated that he had not been aware of TXT’s trailer, but he didn’t mind their work since it is evident that it was inspired and not fully plagiarized.

| @charlesbrisgand/Instagram

While HYBE Labels (Big Hit Entertainment) has not yet responded to these allegations, Charles Brisgand’s comment may have squashed all impending rumors and backlash.

You can catch TXT’s newest trailer for their upcoming comeback down below.

Source: theqoo and theqoo


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