More coveted than Dorothy’s ruby slippers — and almost as tough to snag — the sweet dubbed the fourth chocolate type is finally arriving in the U.S.
Ruby cocoa truffles will soon be sold by Chicago-based luxury treats company Vosges Haut-Chocolat, the first brand in the country to offer the colorful new candy.
Since ruby chocolate was introduced in September of 2017 in Shanghai, China, by Belgian-Swiss cocoa company Barry Callebaut, curious sugar addicts have been waiting to get their hands on it. KitKat — the first brand to debut ruby chocolate — sold a rosy-hued bar in Japan, South Korea and later in the UK that’s trickled in to the U.S. through online orders. But now, the pink product will be widely available here.
“People are super excited,” Katrina Markoff, founder of Vosges Haut-Chocolat, told the Daily News. “Asia’s had it and Europe’s had it and now it’s coming here. So I think it’s going to be a big deal here, too, just to try it.”
But what is ruby chocolate? If you’re confused, you’re not alone.
Barry Callebaut claims that it’s the fourth type of chocolate, after dark, milk and white, invented 80 years after white chocolate hit the market. “Ruby chocolate is made from the ruby cocoa bean,” reads a release from the chocolate supplier. “Through a unique processing, Barry Callebaut unlocks the flavor and color tone naturally present in the ruby bean. No berries or berry flavor is added. No color is added.”
But skeptics point out that Barry Callebaut doesn’t explain what that processing method is. Those in the know speculate that ruby chocolate is made from unfermented cocoa beans, which are naturally pinkish, that are treated in acid.
As for the flavor, Barry Callebaut describes it as “a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.”
Markoff, who’s sampled ruby chocolate, offers another take.
“It’s interesting,” she says. “I like to think of it as lychee meets sour berry meets white chocolate.”
Vosges will be offering two different truffles made with ruby cocoa. The brand’s Ruby Cerise truffle is made with vanilla, cherry gelée, hibiscus, ruby cocoa, freeze-dried cherry and pink peppercorn. And the Sour Mango Ruby is crafted from passion fruit, mango, salted caramel, ruby cocoa and edible purple flower petal.