PETA is honoring the cows sent to greener pastures after a tractor-trailer hauling the cattle overturned on a highway in Georgia.
“Ten gentle cows died in this wreck, and those who survived were rounded up and taken to an auction before likely being strung upside down and slaughtered,” PETA Executive Vice President Tracy Reiman said in a press release.
“PETA hopes to pay tribute to their too-short lives with a billboard urging motorists to prevent future suffering by keeping cows and all other animals off their plates.”
The commemorative sign, slated to be put up by the crash site on 1-75 near the Wade Green Road exit, also comes with a message.
“I’m ME, not MEAT. See the Individual. Go Vegan,” it reads.
Cobb County police officers responded to the crash at 4:44 a.m. on May 17, according to Woodstock Patch. The driver, Nathaniel Ledford of Knoxville, Tenn., “failed to maintain lane” and veered off the road.
He was attempting to bring his 2001 Peterbilt back onto the highway when the tractor-trailer struck an attenuation barrier. The vehicle overturned, flinging debris and cattle across the highway.
Seven cows were killed in the crash and another three later succumbed to their injuries while the surviving cows were transported to a location in North Georgia, according to the local news site.
PETA also slammed the “cramped, filthy” conditions the animals are confined to after they are “loaded onto trucks bound for auctions and slaughterhouses.”