Men in Thailand are lightening up.
About 100 men a month are going to Lelux Hospital in Bangkok to have their penises bleached in a $650 five-session laser-whitening treatment, AFP reports.
The service launched in July. Since the hospital released pictures of a man undergoing the procedure on Thursday, interest is expected to get even bigger.
“There are many customers” making appointments, the hospital’s marketing manager Popol Tansakul told the Daily News.
For many Thais, pale skin is considered ideal — and Lelux Hospital has lightened conventional body areas for years. A male customer unhappy about “dark parts” on his junk inspired the six-month-old service.
“These days a lot of people are asking about it,” Bunthita Wattanasiri, a manager for the Skin and Laser department at Lelux Hospital, told AFP. “We get around 100 clients a month, three to four clients a day.”
Most clients were aged between 22 and 55, with many from Thailand’s LGBTQ community. “We have to be careful because it’s a sensitive part of the body,” Bunthita added.