Pretty soon, Yankee pinstripes will have a Swoosh on them.
Nike wins again.
On Friday morning, it was announced that Major League Baseball and Nike will begin a partnership next year. The 10-year deal that begins in 2020 will make the Swoosh the official uniform and footwear supplier of MLB.
So long Under Armour and Majestic.
Baseball's deal with Nike replaces an agreement announced in 2016 that would have seen Under Armour replace Majestic. Majestic has manufactured MLB batting practice jerseys since 1982 and has been the exclusive supplier of game uniforms since 2005.
The announcement officially makes Nike the king of professional sports leagues in America, as they already have uniform and apparel deals with the NBA and NFL.
“Nike’s global brand and reputation as a leader in marketing and driving innovation makes them an ideal partner,” said MLB Commissioner Rob Manfred.
As part of the deal, Fanatics will handle the distribution of the Nike-designed MLB apparel that includes jerseys and other branded gear that will be sold online and at retail locations.
“In addition, Fanatics is a valuable partner who has proven to serve our fans with speed, agility and quality service. We’re very excited about the possibilities this unique arrangement provides us over the next decade.”
Starting in 2020 anything that MLB players wear with a team logo on it will come equipped with the Swoosh. The deal also makes Nike the official sponsor for all of MLB’s grassroots initiatives.
“We’re thrilled to bring more innovation and creativity to Major League Baseball and the incredible athletes who play the game,” said Tom Peddie, VP/GM of Nike North America. “This is an exciting time for baseball, and we look forward to partnering with MLB to grow the sport both across America as well as around the globe.”
As of now, Nike has endorsement deals with at least 500 major and minor league players.