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Nestlé introduces fancy high-priced KitKat bars in UK

2019-09-25

It’s sweet news for KitKat fans.

Nestlé is rolling out a ritzy new version of the candy bar in the UK, complete with personalized packaging, the candy manufacturer announced Monday.

The made-to-order eight-finger candy bars will come in almost 1,500 flavor combos, Nestlé said. And they’ll sell for the not-so-reasonable price of $17 a pop, according to CNN.

“KitKat is our biggest brand and this is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago," said Rabia Khan, the head of KitKat Chocolatory for Nestlé UK, in a news release.

The candies will be available starting Sept. 27 online, according to Nestlé.

It’s the latest in a series of KitKat permutations and innovations. In April, the first new KitKat flavor came to the U.S. in almost a decade: a mint-dark chocolate concoction. And last year, ruby pink KitKats hit stores in Japan and South Korea.

The original chocolate-covered wafers were invented in 1935 in York, England.