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McDonald’s entering the plant-based burger business with ‘P.L.T.’ next week


The world’s most famous burger chain is finally entering the plant-based business.

On Thursday, McDonald’s announced the testing of the P.L.T. (Plant, Lettuce and Tomato sandwich) at 28 locations in southwestern Ontario, Canada, starting Monday.

Beyond Meat, the fast-growing plant-based manufacturer, has created an exclusive patty for the fast food giant, which is following the lead of its leading rival Burger King and national chains such as Carl’s Jr. and White Castle for the meatless menu option.

“McDonald’s has a proud legacy of fun, delicious and craveable food — and now, we’re extending that to a test of a juicy, plant-based burger,” the company’s Global Menu Strategy veep Ann Wahlgren said in a statement. “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”

Vegan-friendly options are taking the quick food service industry by storm. Dunkin’ Donuts, Del Taco, TGI Friday’s, Subway and KFC also have made a splash with plant-based offerings.

According to MarketWatch — which noted that the product will be cooked on the same grill as meat-based products and eggs — the test run of McDonald’s P.L.T. is slated to run for 12 weeks.