Hershey’s Kisses are sending some home bakers into sugar shock this season.
Those unwrapping the teardrop-shaped chocolates to top off holiday treats are discovering they’re missing their iconic pointy tips.
The cocoa-laced catastrophe was first brought to light by the Facebook foodie group, The Wedding Cookie Table, earlier this month. “Do this year’s Kisses look like this for you?,” the group posted, along with a picture of a perfectly topped sweet, “Or are the tops broken off?”
Members sounded off. “All my tips were broken off… so mad,” a user named Tammy Fuchs fumed.
“I just opened a bag and they were broke off or just flat in the top,” Sandy Jamison-Gendek wrote.
“All mine are distinctly clipped off,” Cheryl Abbott stated. “I felt morally compelled to try one of each color just to be absolutely sure.”
Others said their Kisses points were fine, and some speculated that Hershey had cut off the peaks intentionally since they often break off anyway before buyers peel off the shiny foil wrappers.
Hershey denies this claim and even the brand is at a loss as as to how their products ended up misshapen.
“Kisses are made on the same lines and equipment in our West Hershey Plant since 2012, when we opened a $300 million expansion of that plant located less than two miles from our corporate offices in Hershey, Pa.,” Hershey spokesman Jeff Beckman told the Daily News.
“There are a number of variables in manufacturing that can impact the shape and that is what our operations teams are digging into now to improve the appearance of Kisses,” he added.
More than 70 million Kisses a day are produced at the Hershey plant.
“And we want each of them looking as great as they taste,” Beckman said. “The iconic, conical shape is one of the reasons families have loved Kisses for generations. We shape the tip on our classic, solid Milk and Dark Chocolate Kisses to create that iconic appearance.
“And while there has always been some variability in that process, we are working to improve the appearance because it’s as important to us as it is to our fans.”