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Following Kimono backlash, Kim Kardashian changes name of her shapewear line


In this file photo, Kim Kardashian attends the 'Heavenly Bodies: Fashion and the Catholic Imagination' Costume Institute Gala 2018 at Metropolitan Museum of Art on Monday, May 07, 2018. (Laura Thompson/New York Daily News)

This is a remix!

Kim Kardashian West has renamed her controversial shapewear line from Kimono to SKIMS Solutionwear.

On Monday, the reality TV mogul took to social media to announce that she changed the name after much "thought and consideration."

"My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name," she wrote.

The brand’s original name was met with backlash over Kardashian West committing cultural appropriation against ancient Asian cultures.

A kimono is a traditional Japanese garment dating back to the 7th century.

An outcry ensued when news surfaced that Kardashian West was attempting to trademark the name.

She feigned ignorance and later told the Wall Street Journal that her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.

The reality star and her family members have affinity to most things beginning with the letter K.

In Kardashian’s case, she married two men whose names begin with the letter (Kris Humphries and Kanye West – her second and third husbands, respectively).

All of her sisters’ names begin with K, including her mother Kris Jenner.

It appears that the name SKIMS is aligned to the fit and feel of the product line.

“I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies,” she wrote.

Promising to be color- and size-inclusive, ranging from XXS to 5XL, the line launches Sept. 10.

As long as there are no objections from the dairy industry, Kardashian should be in the clear with the new name.