Eva Longoria set to direct Flamin’ Hot Cheetos’ creator’s biopic
She’s feeling hot, hot, hot!
Eva Longoria’s next project will revolve around the life and times of the man behind Flamin’ Hot Cheetos.
The “Desperate Housewives” star is on board to direct “Flamin’ Hot,” a biopic about Richard Montañez — the Frito-Lay janitor who created spicy Flamin’ Hot Cheetos and became a phenomenon within the snack food industry.
According to Variety, the film will be scripted by Charles St. Cloud and Lewis Colick, who wrote the 1999 drama “October Sky.”
The son of a Mexican immigrant, Montañez grew up as a migrant farm worker picking grapes in California before becoming a janitor at Frito Lay’s Southern California plant.
The idea for the revolutionary crunchy snack came to him after a batch of Cheetos didn’t get dusted with their signature cheese powder when a machine broke in the assembly line. Montañez took the plain product home and experimented with putting chilli powder on them, inspired by a neighborhood street food vendor who made Mexican grilled corn with lime and chili.
Montañez ultimately helped the snack food giant corner the market and later became an executive at PepsiCo, which is the parent company of Frito Lay.
Longoria reportedly was up against multiple directors for the gig to helm “Flamin’ Hot” but an original take on how Montañez disrupted the junk food industry with his novel invention.