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November 18, 2018

Construction worker rescued after he falls behind giant Times Square Toshiba sign

May 30, 2018
Electronics giant Toshiba is in the process of removing the sign and digital screen from the building, according to the Japan Times. (Marcus Santos/New York Daily News)

A hardhat working in Times Square fell behind the massive Toshiba sign Wednesday, prompting a rescue 22 stories up.

The worker fell off a ladder at 1 Times Square into a narrow space behind the iconic sign about 10:50 a.m., officials said.




FDNY firefighters and paramedics were able to quickly retrieve the man and pull him to safety. He was taken to Bellevue Hospital for a minor injury.

Electronics giant Toshiba is in the process of removing the sign and digital screen from the building, according to the Japan Times. It was installed in December 2007 so Toshiba could improve its brand recognition outside Japan.

Along with its corporate logo, the screen advertised Toshiba products and played Japanese tourism videos.

Facing a financial shortfall following the purchase of a U.S. nuclear business, the company decided to remove the screen as a cost-cutting measure, the newspaper reported.




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