Your brain freeze may soon come with a side of pain relief.
Frozen sweets giant Ben & Jerry’s plans to make CBD-infused ice cream if it becomes legal to add the chemical found in hemp and marijuana to edibles in the U.S. The company is so set on the idea that it submitted a comment to the Food and Drug Administration in support of legalizing CBD-infused foods and beverages for a public hearing being held on the matter Friday.
“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies,” the brand stated, pointing out some of its ice cream flavors. “So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.”
Unlike THC, the chemical in marijuana that makes users high, CBD doesn’t since it acts on different parts of the nervous system, according to the Centers for Disease Control and Prevention. Scientists believe CBD might help children who suffer from seizures that can’t be controlled with other medicines, the CDC states. And the chemical has also been used to treat everything from pain and anxiety to inflammation and sleeplessness.
Ben & Jerry’s cited a recent study by the National Restaurant Association that found that three in four chefs named CBD- and cannabis-infused edibles as the hottest food trend this year.
"We’re doing this for our fans,” Ben & Jerry’s CEO Matthew McCarthy said. “We’ve listened and brought them everything from non dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
The brand added that if it becomes legal, it hopes to use sustainably-sourced CBD from Vermont, where its headquarters are located. Ben & Jerry’s is encouraging fans to add their input on the legalization of CBD foods and beverages by contacting the FDA through July 2, the deadline for commenting.