ALBANY — Cynthia Nixon’s campaign for governor is getting a financial assist from fans of her “Sex and the City” character because “it’s the Miranda thing to do.”
The creators of a popular Instagram account that chronicles the fashion prowess of the HBO series — “Every Outfit on Sex & the City” — have pledged to donate 15% of the proceeds from the sale of their “We Should All Be Mirandas” T-shirt to Nixon’s campaign for governor.
Nixon, who launched her campaign to challenge Gov. Cuomo in a Democratic primary in Monday, played Miranda Hobbes on the show.
“We desperately need representatives who want a more equal New York and refuse to fund their campaigns with corporate contributions,” the site states. “Also, it’s the Miranda thing to do.”
In an email to the Daily News, creators Chelsea Fairless and Lauren Garroni said using proceeds from the sale of Miranda T-shirts to back Nixon’s candidacy seemed like a natural fit.
“We launched the 'We Should All Be Mirandas' shirt late last year as a comment on luxury political slogan tees,” they wrote in the email.
“But it quickly became apparent that Miranda was a state of mind that many people relate to,” they continued. “With Cynthia Nixon running for governor of New York, we thought it was the right time to bring the shirt back and donate some of the profits to her campaign. After all, it's Miranda thing to do.”
The shirt, which is on back order, sells for $32.
News of the T-shirt sale was first reported by the State of Politics blog.
As of Wednesday, the Instagram site had 449,000 followers.