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WNBA’s TV ratings are rising fast in 2019


The WNBA season is still young, but the TV ratings have already increased by 64 percent year-over-year, peaking with a 0.6 Nielsen rating for the Sparks-Lynx game on June 8.

Lyndsey D’Arcangelo, who does covers the WNBA for The Athletic, tweeted out the ratings comparison between this season and last season.

The WNBA already receives money from its television deal with ESPN and expanded its coverage this year with 16 regular-season telecasts.

“We’re excited that ESPN will feature expanded coverage of WNBA games in the 2019 season,” said interim WNBA President Mark Tatum. “The enhanced schedule reflects ESPN’s commitment to the WNBA and gives our fans additional opportunities on ESPN networks to see the best players in the world compete at the highest level.”

In addition to ESPN’s rising success over the years, CBS Sports’ TV deal with the WNBA this season could also have a positive impact on the ratings. Over the course of the WNBA season, CBS Sports will feature live broadcasts of 40 WNBA games in primetime and on weekends.

Despite stars like Minnesota Lynx’s Maya Moore sitting out, and Los Angeles Sparks’ Candace Parker not playing due to an injury, the league is still growing. In their stead, Phoenix Mercury’s Brittney Griner and Washington Mystics’ Elena Delle Donne are living up to expectations, and helping to attract more viewers than before.