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Heinz releasing a no muss, no fuss ketchup bottle

2019-09-09

The days of storing a ketchup bottle upside down may be coming to an end.

After more than a century of tapping the 57, shaking and scraping with a knife, Heinz has heard its customers’ complaints and claims to be introducing a ketchup bottle that pours perfectly each time.

The bottle features a rotated, crooked label that appears straight when the bottle is tilted to the optimized pouring angle.

The Pour-Perfect bottle was designed by Rethink Canada, and while the bottles are only being tested in the Toronto area for now, it’s probably only a matter of time before people the french-fry-eating world over will be getting just the right amount of tomato-y goodness on their plates.