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FDA cracking down on fruit-flavored e-cig brand Puff Bar

2020-07-22

The Food and Drug Administration has continued its fight against flavored e-cigarettes which it claims are marketed toward underage smokers. The latest target: Puff Bar, a fruit-flavored disposable vape that reportedly never received approval to be sold in the U.S.

The FDA sent a letter to several companies, including Puff Bar seller Cool Clouds Distribution of Glendale, Calif., on Monday informing them they had 15 business days to stop selling their products, which include flavors like mango, piña colada, pink lemonade, strawberry and a mix of flavors called O.M.G., as well as others that have similar packaging and branding to Twinkies and Cinnamon Toast Crunch, according to the Associated Press.

Earlier this year, the FDA banned reusable flavored e-cigarettes products like Juul, but advocates warned that the ban did not cover disposable products. Following the Juul ban, Puff Bar quickly became one of the most popular vape brands, despite being a relatively new company with questions swirling around about its ownership.

It’s believed that the coronavirus slowed down the FDA’s efforts to widen its ban on flavored e-cigarette products.

The FDA move comes nearly 8 weeks after House Democrats called on the agency to ban Puff Bar products.

Late last year, the U.S. raised the legal age to purchase e-cigarettes and all other tobacco and vaping products from 18 to 21.

With News Wire Services