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Beyoncé declares Blue Ivy Carter ‘a cultural icon’ in trademark battle: report


Blue Ivy was born to be a legend — and her mother Beyoncé wants to make it official.

The global music icon has declared her first-born Blue Ivy Carter “a cultural icon” in her battle to have the name trademarked.

According to court documents obtained by The Blast, Queen Bey has been embroiled in a trademark battle since 2017 with wedding planner Veronica Morales, whose company is named Blue Ivy Events.

Morales claims that the “Formation” singer doesn't intend to actually use the trademark, and that her business would be hurt if she trademarked her daughter's name.

But the 23-time Grammy Award winner argues that her trademark application is for Blue Ivy Carter — not Blue Ivy.

“Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ over the years,” noted the documents. “Her life and activities are followed extensively by the media and the public.”

The court documents also stated that Morales' claim that "consumers are likely to be confused between a boutique wedding event-planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”

Beyoncé’s empire can’t be compared to Morales’ “small business," that only has "three regional offices and a handful of employees,” the filing stated.

Morales has also been accused of “attempting to connect [her] brand with Blue Ivy Carter to increase its exposure and drum up business.”

An example that was given said Morales reportedly held a sale on Blue Ivy’s birthday, which is Jan. 7.

Born at New York City’s Lenox Hill Hospital in 2012, little Miss Carter is the eldest daughter of Beyoncé Knowles and Shawn “Jay-Z" Carter.