Apple TV+, the tech giant’s highly anticipated video streaming service, will launch Nov. 1 in over 100 countries and will cost only $4.99 a month.
Apple CEO Tim Cook made the announcement Tuesday during the company’s annual product showcase in Cupertino, California, where he also premiered a new trailer for the upcoming original series “SEE,” starring Jason Momoa.
The Netflix-like service will also bring original programs with Oprah Winfrey, Reese Whiterspoon, Jennifer Aniston, Steve Carell and other stars.
“All these shows for the price of a single movie rental. This is crazy," Cook told an excited audience at the Steve Jobs Theater.
Anyone buying a new Apple device will get a year of free Apple TV+.
The company was also expected to unveil three new iPhone models and a slew of product upgrades at Tuesday’s event, which began at 1 p.m., eastern time.
The showcase comes as Apple struggles to boost sales for its flagship product, with iPhone shipments dropping 25% this year, according to the research firm IDC. The buzz surrounding the event has also faded in recent years as new iPhones have lacked significantly new features.
Among the new products unveiled Tuesday was Apple Arcade, a new game subscription service that will offer unlimited access to numerous new and exclusive mobile games. The service will launch Sept. 19 at a cost of $4.99 a month for a family subscription.
A new version of Apple Watch, called Series 5, was also introduced and will cost $399.
This story is developing. Please check back for updates.